HISTORIA ZA
HIPERRYBA
HISTORIA ZA
HIPERRYBA
HIPERRYBA
HOW IT BEGAN
John Kongbäck, a passionate carp fisher identified the same problem every time he was angling with his bait boat. The problem became an idea and the idea became a product. To launch his product he started the company Hyperfish together with design agency Madworks.
OUR FIRST PRODUCT
The idea was born when keeping the line stretched while navigating the bait boat became a struggle. The frustration of the line sweeping across the lake became too much and this demanded a solution. The first prototype of a ”line stretcher” was born in the beginning of 2023.
Throughout 2023 the team began building and testing multiple versions and methods seeking out flaws and making improvements. With valuable feedback from friends and fellow carp fishing enthusiasts, they were able to refine the final product. The first version of The Roller is now available to the global carp fishing community.
OUR VISION
We are determined to improve and simplify the experience of carp fishing. With the success of The Roller we know that any product that improves the experience of carp fishing will be welcomed by the carp fishing community. Stay tuned for new inventions.